Turkish BiP Messenger Audience in Russia Surges 650 Times in One Year Amid Foreign App Adoption
Russian users continue exploring foreign messaging services even as initial hype subsides. MTS AdTech data shows demand for overseas platforms rose 50 percent in the first quarter and 26 percent in the second. Turkish BiP emerged as the standout performer, with its Russian monthly active users climbing 120 percent from April to July to reach 4.3 million. This marks a dramatic increase from just 6,600 users a year earlier. South Korean KakaoTalk grew 80 percent to 1.26 million users, while WeChat rose 17 percent and Gem Space increased 11 percent. American Imo remains the largest foreign messenger with 12.2 million users but added only 1 percent over the quarter. Blocked services SimpleX and Discord saw declines of 41 percent and 8 percent respectively, while domestic platforms VKontakte, MAX and Telegram retain far larger audiences.
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